Lessons Learned

As we say goodbye to 2015 and welcome in the New Year, we love to take this time to acknowledge and appreciate everything we have in our lives. The sentiment of giving thanks is very important to us, and it’s something that we’ve made a cornerstone of TaylorMade Experience. In fact, we do a bunch of things to express gratitude throughout the year, including: We bring treats to meetings to surprise our clients with something sweet! We always send handwritten thank-you notes and a thank-you gift following a big project...

Whether you’re a corporation or a non-profit organization, annual events are a key component to your company’s success. Before we dive into the importance of why you need to have annual events, let’s talk about the why they need to happen annually. While we understand an event takes time, energy, and resources, it is vital to have one at least once a year—especially for non-profits. Here’s why: You want to stay in front of your customers and donors.  If you hold bi-annual events, you run the risk of donors or customers forgetting...

Golden Rolodex: noun A magical list of names that results in immediate and large donations to your cause. See also: gold-filled pots at the end of rainbows and geese that lay golden eggs. First, the bad news: I am very sorry, but it’s true. The Golden Rolodex is a myth. During our years managing the fundraising process and conducting outreach on behalf of our nonprofit clients, we have yet to meet anyone who has a list of names they can call and immediately gather millions of dollars in pledges. Now, the good...

Planning red carpet events usually comes with an extra level of stress. Since you are working with VIPs and celebrities your job ends up seeming like a very precarious balancing act, trying to keep things orderly, flowing and on time. We know it's not easy so we came up with some tips to keep in mind. 1. Make two separate lines. The key is to keep the red carpet clear and free. Make a separate line for non-VIPs to go directly into the rest of the event. This way photographers and media can...

The summer sadly has come to an end; all of us are back into our routines. Regardless of whether or not you have kids, you were once a kid. The practice, preparation, and simultaneous joy and anticipation associated with back to school can be translated into the following lessons that can be applied at work, both within corporations and nonprofits. Jump back in with both feet – All major cities tend to have a lull in the summer; business slows and vacations are in full effect. Just like being a first...

Are you getting a lackluster performance out of your board or event committee? Are you not producing the results you had desired? Are you rallying the teams and just not getting anyone to bite? We feel your pain! Effective boards and event committees are essential in creating outreach lists for invitations, sponsorships, and cultivating new donors, so their lack of involvement can be a significant problem to your bottom line. Whether your board or event committee is uninvolved, hard to engage and excite, or just totally unresponsive, there are several ways...

As the fall season of events approaches, it’s important to appreciate those who helped you achieve your event’s success, and amongst the mountain of wrap-up post-event, remembering to express gratitude and appreciation by saying “thank you” is an important post-event to do item. It sounds like a simple reminder, but it is often a forgotten art. Public thank you’s to donors, sponsors and guests is certainly well-deserved and should be a priority, but don’t forget to thank the rest of the team that put in a great effort. For any event...

As one of the biggest sporting events in the world is taking place, many of you are no doubt following the drama and excitement of the FIFA World Cup this month. Our TME staff is proudly supporting the USA national team. As I’ve been watching the games, I have seen several parallel lessons, a few of which I have outlined below, that can be appropriately applied to organizations – small and large, for profit and non-profit alike. Plan ahead – strategically. These athletes prepare for years for this opportunity; for many...

Experience is defined by Merriam-Webster as “the process of doing and seeing things and of having things happen to you.” Who doesn’t want to have a fun and exciting experience? And we know that you want to create a unique, exceptional and flawless event to engage your guests and keep them coming back. In order to ensure such quality at our events, TME has the following "Company Rules:" I don’t know is not an answer! Instead of saying we can’t do something, we find a way to make it happen. And when...

40

Years Combined
Experience

8

In-Kind Donations
Procured

25

Sponsorship & Fundraising Calls
Over Last 9 Years

500

Corporations Researched
for Fundraising Opportunities