Jacquie Bayer is a senior leader in event management and production with more than two decades of experience delivering complex, high-profile programs for an impressive portfolio of corporate and nonprofit clients. She is known for building and leading high-performing teams that consistently deliver elevated, memorable experiences across industries. As a member of the TaylorMade Experience executive team, Jacquie provides strategic oversight of all client accounts and key partnerships, ensuring every engagement reflects disciplined planning, strong collaboration, and uncompromising quality.
Respected for her steady executive presence and exceptional operational judgment, Jacquie’s work spans luxury hospitality, experiential marketing, brand activations, national tours, and marquee events. She brings a rare ability to translate ambitious creative vision into seamless, on-brand execution while guiding teams and partners with clarity, confidence, and accountability.
Before joining TME in 2017, Jacquie served as Events Director at National CineMedia, where she developed and executed signature national events for advertising partners, film studios, and industry stakeholders. Earlier in her career, she held production roles with The Recording Academy, contributing to both the GRAMMYs and the Latin GRAMMY Awards, and with International Management Group (IMG), supporting nationally recognized live entertainment and sporting events. These formative roles strengthened her expertise in managing high expectations, complex ecosystems, and events where success is non-negotiable.
At her core, Jacquie is driven by a belief that the most powerful events create meaningful connections between brands and audiences, hosts and guests, and teams united by a shared standard of excellence. She earned her Bachelor of Arts in Psychology from New York Unviersity. In her free time, Jacquie enjoys exploring fine-dining experiences with her husband, Scott, spectating at her son Max’s soccer games and swim meets, and taking long walks with her dog, Coconut.