Social Media

My name is Marianne Johnson and I am an Account Manager at TaylorMade Experience. Two weeks ago I ran the most miles and raised the most money I ever have, all while in quarantine. During the initial COVID-19 pandemic stay-at-home orders, I created a bit of a routine for myself with a run marking my transition from day-time leggings to night-time leggings. While running provided peace of mind during this period of unknown, I wanted to run with more of a purpose. I signed up for A Wider Circle's Race To...

Our previous post on social media for events took us through the “5 W’s” – who, what, when, where, and why. This follow-up post will expand on the much-related “how” of social media for events. Now that you have answered your “W” questions, the how includes the all-important action items needed to maximize your social media integration efforts. Here are a few of TME’s best practices: Persevere. Many organizations utilize social media for their general mission and organization, but quite a few do not carry this over to their events, creating a...

Think back to English class in grade school. You may remember hearing some form of litany from your teacher on the “5 W’s” of good writing and he or she might even have thrown in an “H” for good measure. Hopefully those lessons stuck with you, because we’re going to use them today to share our brief commentary on the intersection of audience engagement and social media. What? Interaction, engagement, excitement, enthusiasm, camaraderie – these are all words that could be used to describe the vibrant nature of well planned events.  What...


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