Culture

July 13, 2026
in Culture, Events, TaylorMade Best Practices

In 2024, I wrote about taking my daughter Sofia to Taylor Swift’s Eras Tour finale at London’s Wembley Stadium. Watching 92,000 fans light up in perfect sync was a masterclass in experience design, and I pulled four lessons from that night: craft the experience first, cultivate engagement, keep the excitement alive, and show genuine appreciation. Those touchstones have been on my mind again this summer as two slightly different headlines fill my feed: The FIFA World Cup 2026 is already the most attended tournament in history, drawing more than 3.6 million fans...

September 9, 2024
in Culture, Events, TaylorMade Best Practices

My daughter Sofia and I recently returned from London, where we attended the final show of the European leg of The Eras Tour at Wembley Stadium. Saying it was an unforgettable experience feels like an understatement. The show was brilliant, and it reaffirmed that Taylor Swift is not just a music icon but a master event orchestrator in every sense. As the post-concert glow faded, my business instincts kicked in. I found myself reflecting on what made the event so extraordinary. With over 25 years of experience planning and executing...

February 11, 2021
in Culture, Lessons Learned, TaylorMade Best Practices

TME's VP of Talent Acquisition, Jen McNulty, shares key expectations you should have in place when introducing a new manager to your team.  Our Talent Acquisition services have grown and we are here to help you and your team achieve your goals!  There are many ways to ensure the successful onboarding of a new manager, our VP of Talent Acquisition, Jen McNulty, shares five key expectations to set when acclimating a new hire to their position.  1)   Over-communicate. Starting a leadership role within a new organization can be nerve-wracking for you and your...

December 29, 2015
in Culture, Lessons Learned, The TME Team

As we say goodbye to 2015 and welcome in the New Year, we love to take this time to acknowledge and appreciate everything we have in our lives. The sentiment of giving thanks is very important to us, and it’s something that we’ve made a cornerstone of TaylorMade Experience. In fact, we do a bunch of things to express gratitude throughout the year, including: We bring treats to meetings to surprise our clients with something sweet! We always send handwritten thank-you notes and a thank-you gift following a big project...

September 24, 2015
in Culture, The TME Team

Do you experience frustration with terrible service when you shop, eat out, check in to a hotel, attend an event, or travel? At every turn, I seem to notice a lack of customer service—and I’m sad to say, top-notch service has become a dying art. This is a topic that I hold very near and dear to my heart. When I started in business, I worked for Marriott International, a company that prides itself on “above and beyond service.” Providing excellent service is something that was ingrained in me at the...

July 21, 2015
in Culture, The TME Team

When I was young, I knew that one day I wanted to have my own business, be my own boss, make my mark on the world. I had absolutely no idea that I would build a company that my clients love and appreciate and my employees enjoy working for. Here’s how I did it - and how we continue to do it: Do work you love My entire career has been spent in the event industry, and I could not imagine doing any other work. I am a people-person, and I thrive in...

September 17, 2014
in Culture, Lessons Learned, TaylorMade Best Practices

The summer sadly has come to an end; all of us are back into our routines. Regardless of whether or not you have kids, you were once a kid. The practice, preparation, and simultaneous joy and anticipation associated with back to school can be translated into the following lessons that can be applied at work, both within corporations and nonprofit organizations. Jump back in with both feet – All major cities tend to have a lull in the summer; business slows and vacations are in full effect. Just like being a...

January 27, 2014
in Above and Beyond, Culture, The TME Team

Hello again! I am now three-quarters of the way done with my MBA at American University’s Kogod School of Business, and happily the newest full-time employee at TaylorMade Experience. Something that has been stressed to me over and over again at school is the importance of culture at work. Different cultures work well for different organizations, and some cultures don’t really work at all. Over the last six months, I have observed first-hand how the values embedded in the TME culture are what make the company one that is excellent both internally and...

January 20, 2014
in Above and Beyond, Culture, Events, Lessons Learned, TaylorMade Best Practices, The TME Team

Experience is defined by Merriam-Webster as “the process of doing and seeing things and of having things happen to you.” Who doesn’t want to have a fun and exciting experience? And we know that you want to create a unique, exceptional and flawless event to engage your guests and keep them coming back. In order to ensure such quality at our events, TME has the following "Company Rules:" I don’t know is not an answer! Instead of saying we can’t do something, we find a way to make it happen. And when...

January 10, 2014
in Culture, The TME Team

Hi there! My name is Stephanie Janeiro, and I am the newest member of the TaylorMade Experience team. I started at TME in May of 2013 as an intern during the summer between my first and second years of earning my MBA. Any MBA student will tell you that internships are a key aspect of professional development. A career in event management was never in my sights growing up, but I am most definitely glad that it is what I have decided on. As many of you can probably relate to, my...