fundraising Tag

My name is Marianne Johnson and I am an Account Manager at TaylorMade Experience. Two weeks ago I ran the most miles and raised the most money I ever have, all while in quarantine. During the initial COVID-19 pandemic stay-at-home orders, I created a bit of a routine for myself with a run marking my transition from day-time leggings to night-time leggings. While running provided peace of mind during this period of unknown, I wanted to run with more of a purpose. I signed up for A Wider Circle's Race To...

Finding ways to give back while respecting social distancing guidelines can be a challenge.  But with a little creativity and virtual know-how, you can engage your loyal supporters and their networks to raise funds, right from their own home.   By having them take action, your constituents become a part of the solution.  Every dollar raised translates to a meaningful impact for the constituents you serve.  Below are some helpful tips and tricks along with a step-by-step guide to help get your donors started.  Step 1 - Choose a fun activity that will appeal to your friends and...

One of the best ways to have a successful fundraising event is to set up an effective host committee. Key word: Effective! Your committee members are the leadership and life-force of your event, and with good communication, the possibilities are endless. These are the people who can invite important guests to the event and who will lend much-needed help to the overall planning, setup, and organization. And even if your host committee only consists of two people, that’s okay! The number of leaders doesn’t matter—the key to success is all in...

1. Who are you? Description of organization and fund use. This is key for new prospects but is also a good reminder to your existing donor base. To both new and current contacts, this description answers the “Why?” question – why should I support this organization? This is your opportunity to share your mission, key programs, and the anticipated use of funds received as a result of your fundraising efforts. This is also your chance to use logic or if you’re a non-profit an emotional appeal to pull on the heart strings...

Are you getting a lackluster performance out of your board or event committee? Are you not producing the results you had desired? Are you rallying the teams and just not getting anyone to bite? We feel your pain! Effective boards and event committees are essential in creating outreach lists for invitations, sponsorships, and cultivating new donors, so their lack of involvement can be a significant problem to your bottom line. Whether your board or event committee is uninvolved, hard to engage and excite, or just totally unresponsive, there are several ways...

In some cases, fundraising may be no more than a clumsy ask for money. It can be difficult responsibility for the asker as the conversation requires a clear and definite request that must be presented firmly but politely. And if that wasn’t enough, fundraising can take place through a myriad of methods. Some common ways are through online donations, annual campaigns, event sponsorships, onsite giving at an event, and silent or live auctions. Done well, fundraising can be immensely beneficial to an organization and well worth the potential headache. At its...