research Tag

July 22, 2014
in Events, Social Media, TaylorMade Best Practices

Think back to English class in grade school. You may remember hearing some form of litany from your teacher on the “5 W’s” of good writing and he or she might even have thrown in an “H” for good measure. Hopefully those lessons stuck with you, because we’re going to use them today to share our brief commentary on the intersection of audience engagement and social media. What? Interaction, engagement, excitement, enthusiasm, camaraderie – these are all words that could be used to describe the vibrant nature of well planned events.  What...

May 1, 2014
in Events, TaylorMade Best Practices

What’s an event without a great space to hold it? Indoors, outdoors, on a boat or in an exclusive new hotspot in the city, your chosen event venue sets the overall tone, adding character, ambiance, and excitement to your event. Certainly the above factors are important when selecting a venue, but there is so much more that must be considered. In our years of experience, we have seen an array of issues arise with potential locations.  But I have good news! Many of these issues can be mitigated by proper planning...