strategy Tag

February 3, 2015
in Events, TaylorMade Best Practices

1. Who are you? Description of organization and fund use. This is key for new prospects but is also a good reminder to your existing donor base. To both new and current contacts, this description answers the “Why?” question – why should I support this organization? This is your opportunity to share your mission, key programs, and the anticipated use of funds received as a result of your fundraising efforts. This is also your chance to use logic or if you’re a non-profit an emotional appeal to pull on the heart strings...

August 11, 2014
in Events, Lessons Learned, TaylorMade Best Practices

Are you getting a lackluster performance out of your board or event committee? Are you not producing the results you had desired? Are you rallying the teams and just not getting anyone to bite? We feel your pain! Effective boards and event committees are essential in creating outreach lists for invitations, sponsorships, and cultivating new donors, so their lack of involvement can be a significant problem to your bottom line. Whether your board or event committee is uninvolved, hard to engage and excite, or just totally unresponsive, there are several ways...

August 5, 2014
in Events, Social Media, TaylorMade Best Practices

Our previous post on social media for events took us through the “5 W’s” – who, what, when, where, and why. This follow-up post will expand on the much-related “how” of social media for events. Now that you have answered your “W” questions, the how includes the all-important action items needed to maximize your social media integration efforts. Here are a few of TME’s best practices: Persevere. Many organizations utilize social media for their general mission and organization, but quite a few do not carry this over to their events, creating a...

July 22, 2014
in Events, Social Media, TaylorMade Best Practices

Think back to English class in grade school. You may remember hearing some form of litany from your teacher on the “5 W’s” of good writing and he or she might even have thrown in an “H” for good measure. Hopefully those lessons stuck with you, because we’re going to use them today to share our brief commentary on the intersection of audience engagement and social media. What? Interaction, engagement, excitement, enthusiasm, camaraderie – these are all words that could be used to describe the vibrant nature of well planned events.  What...

June 27, 2014
in Lessons Learned, TaylorMade Best Practices

As one of the biggest sporting events in the world is taking place, many of you are no doubt following the drama and excitement of the FIFA World Cup this month. Our TME staff is proudly supporting the USA national team. As I’ve been watching the games, I have seen several parallel lessons, a few of which I have outlined below, that can be appropriately applied to organizations – small and large, for profit and non-profit alike. Plan ahead – strategically. These athletes prepare for years for this opportunity; for many...