culture Tag

July 13, 2026
in Culture, Events, TaylorMade Best Practices

In 2024, I wrote about taking my daughter Sofia to Taylor Swift’s Eras Tour finale at London’s Wembley Stadium. Watching 92,000 fans light up in perfect sync was a masterclass in experience design, and I pulled four lessons from that night: craft the experience first, cultivate engagement, keep the excitement alive, and show genuine appreciation. Those touchstones have been on my mind again this summer as two slightly different headlines fill my feed: The FIFA World Cup 2026 is already the most attended tournament in history, drawing more than 3.6 million fans...

September 9, 2024
in Culture, Events, TaylorMade Best Practices

My daughter Sofia and I recently returned from London, where we attended the final show of the European leg of The Eras Tour at Wembley Stadium. Saying it was an unforgettable experience feels like an understatement. The show was brilliant, and it reaffirmed that Taylor Swift is not just a music icon but a master event orchestrator in every sense. As the post-concert glow faded, my business instincts kicked in. I found myself reflecting on what made the event so extraordinary. With over 25 years of experience planning and executing...

July 31, 2014
in Above and Beyond, Lessons Learned, TaylorMade Best Practices

As the fall season of events approaches, it’s important to appreciate those who helped you achieve your event’s success, and amongst the mountain of wrap-up post-event, remembering to express gratitude and appreciation by saying “thank you” is an important post-event to do item. It sounds like a simple reminder, but it is often a forgotten art. Public thank you’s to donors, sponsors and guests is certainly well-deserved and should be a priority, but don’t forget to thank the rest of the team that put in a great effort. For any event...

January 27, 2014
in Above and Beyond, Culture, The TME Team

Hello again! I am now three-quarters of the way done with my MBA at American University’s Kogod School of Business, and happily the newest full-time employee at TaylorMade Experience. Something that has been stressed to me over and over again at school is the importance of culture at work. Different cultures work well for different organizations, and some cultures don’t really work at all. Over the last six months, I have observed first-hand how the values embedded in the TME culture are what make the company one that is excellent both internally and...