February 3, 2015
TME’s Top 5 – Sponsorship Deck Must Haves
1. Who are you? Description of organization and fund use. This is key for new prospects but is also a good reminder to your existing donor base. To both new and current contacts, this description answers the “Why?” question – why should I support this organization? This is your opportunity to share your mission, key programs, and the anticipated use of funds received as a result of your fundraising efforts. This is also your chance to use logic or if you’re a non-profit an emotional appeal to pull on the heart strings...