events Tag

July 13, 2026
in Culture, Events, TaylorMade Best Practices

In 2024, I wrote about taking my daughter Sofia to Taylor Swift’s Eras Tour finale at London’s Wembley Stadium. Watching 92,000 fans light up in perfect sync was a masterclass in experience design, and I pulled four lessons from that night: craft the experience first, cultivate engagement, keep the excitement alive, and show genuine appreciation. Those touchstones have been on my mind again this summer as two slightly different headlines fill my feed: The FIFA World Cup 2026 is already the most attended tournament in history, drawing more than 3.6 million fans...

July 22, 2025
in Lessons Learned, TaylorMade Best Practices

In the wake of recent headlines, many professionals are asking themselves: what privacy expectations can we have in large event settings?  Step onto the show floor of a 5,000-person conference, a high-energy product launch, or a nonprofit gala, and you’ll notice cameras everywhere, roving crews capturing highlight reels, smartphones posting real-time stories, drones sweeping the room for sweeping overhead shots. At TaylorMade Experience (TME), we orchestrate these moments with purpose: to amplify our clients’ missions and extend the life of their events long after the lights dim. Yet one question surfaces...

September 9, 2024
in Culture, Events, TaylorMade Best Practices

My daughter Sofia and I recently returned from London, where we attended the final show of the European leg of The Eras Tour at Wembley Stadium. Saying it was an unforgettable experience feels like an understatement. The show was brilliant, and it reaffirmed that Taylor Swift is not just a music icon but a master event orchestrator in every sense. As the post-concert glow faded, my business instincts kicked in. I found myself reflecting on what made the event so extraordinary. With over 25 years of experience planning and executing...

August 11, 2021
in Above and Beyond, Events, Vendor Partner

In March of 2020, Design Cuisine’s Account Executive and Creative Director, Kent Smith, was attending Catersource 2020 in Las Vegas learning about the future of events and catering. After four days of breakout sessions and exhibit halls he came home to a “shocking contrast” with businesses closing, events canceling, and COVID-19 taking the starring role in the year to come.  We sat down (virtually) to talk with Kent about how Design Cuisine adapted their unique and delicious catering services to thrive during the last 18 months, and what he thinks the...

July 15, 2021
in Above and Beyond, Events, The TME Team

By: Stacy Fitzgerald-Redd  Early in 2019, TME President and CEO Christina Taylor decided to offer a unique option to the company’s existing clients: a custom confectionary food truck that would deliver a memorable ending -- a sweet-treat sendoff for event guests.  The idea proved quite the challenge, but also showcased the creativity and attention-to-detail that are the hallmarks of TME as a powerhouse event management company. I spoke this week with Christina about the company’s new offering, which recently rolled out (pun intended) at a private engagement – more than two years...

June 16, 2017
in TaylorMade Best Practices

One of the best ways to have a successful fundraising event is to set up an effective host committee. Key word: Effective! Your committee members are the leadership and life-force of your event, and with good communication, the possibilities are endless. These are the people who can invite important guests to the event and who will lend much-needed help to the overall planning, setup, and organization. And even if your host committee only consists of two people, that’s okay! The number of leaders doesn’t matter—the key to success is all in...

August 5, 2014
in Events, Social Media, TaylorMade Best Practices

Our previous post on social media for events took us through the “5 W’s” – who, what, when, where, and why. This follow-up post will expand on the much-related “how” of social media for events. Now that you have answered your “W” questions, the how includes the all-important action items needed to maximize your social media integration efforts. Here are a few of TME’s best practices: Persevere. Many organizations utilize social media for their general mission and organization, but quite a few do not carry this over to their events, creating a...

July 31, 2014
in Above and Beyond, Lessons Learned, TaylorMade Best Practices

As the fall season of events approaches, it’s important to appreciate those who helped you achieve your event’s success, and amongst the mountain of wrap-up post-event, remembering to express gratitude and appreciation by saying “thank you” is an important post-event to do item. It sounds like a simple reminder, but it is often a forgotten art. Public thank you’s to donors, sponsors and guests is certainly well-deserved and should be a priority, but don’t forget to thank the rest of the team that put in a great effort. For any event...

June 16, 2014
in Events, TaylorMade Best Practices

Are you keeping your attendees well fed? Do you make the right choices for menus so that you have healthy and tasty options? Our TME team is very good at making sure we are well fed. This is in part due to our staff member, Stephanie, who can sometimes fit the description of hangry. Thankfully, we’ve always been able to feed her before the darker emotions start bubbling up. However, it brings to light an excellent point that must be considered for any event: the provision of food. Today’s post is a...

June 2, 2014
in Events, TaylorMade Best Practices, Tips for Nonprofit Fundraising

In some cases, fundraising may be no more than a clumsy ask for money. It can be difficult responsibility for the asker as the conversation requires a clear and definite request that must be presented firmly but politely. And if that wasn’t enough, fundraising can take place through a myriad of methods. Some common ways are through online donations, annual campaigns, event sponsorships, onsite giving at an event, and silent or live auctions. Done well, fundraising can be immensely beneficial to an organization and well worth the potential headache. At its...